In the "Red Cherry Program," Detech Coffee works with around 2,000 farms, with a special focus on ethnic communities such as Taidam and H'Mong. By offering premium prices for good cherry quality, Detech Coffee not only benefits from excellent coffee, but also significantly improves the income of these small farmers. This has a positive impact on their lives and their communities. In addition, Detech Coffee actively supports gender equality in the coffee industry as Founding member and ongoing sponsor of the International Women's Coffee Alliance (IWCA ), Vietnam Chapter. Their programs include the production of premium coffee for ethnic female coffee producers, as well as coffee ecotours that provide additional income and new job opportunities for women in the industry.

For their efforts, IWCA Vietnam received a grant from the Starbucks Foundation to train women in coffee on occupational health and safety. In addition to their commitment to the coffee industry, Detech Coffee is also involved in community work and social responsibility initiatives. They work with organizations such as Healing Hearts Vietnam to provide financial support for the diagnosis and surgery of Vietnamese children with congenital heart defects. In addition, their partnership with IWCA Vietnam and joint fundraising campaigns contribute to the overall development of coffee farming communities, including donation of seedlings and fruit trees, training in agricultural techniques, and the creation of sustainable ecosystems.

As an import partner in Europe, we are proud to bring the outstanding coffee to roasters across the continent. As we begin our partnership, we are excited to introduce Northern Vietnamese Arabica coffee for the first time. This remarkable coffee embodies Detech Coffee's outstanding quality and sustainable practices. Together, we embark on a journey to deliver an unforgettable coffee experience that supports Detech Coffee's remarkable initiatives and empowers communities in Northern Vietnam.